Vinted, eBay and Depop are the three pillars of UK reselling, and the "which is best?" question comes up constantly. The honest answer is that they are different tools for different jobs — and the most successful resellers use all three. But if you are choosing where to start or where to focus, here is how they actually compare in 2026.

Fees: What You Actually Keep

  • Vinted: 0% seller fees — buyers pay the Buyer Protection fee. Your listed price is close to what you keep
  • Depop: moved to 0% seller commission in 2024 — buyers now pay the fee, making it far more competitive than its old 10%
  • eBay: free to list clothing for UK private sellers; non-clothing categories carry a final value fee (around 12.8% + £0.30 per order)

On fees alone, Vinted and Depop are now level and both beat eBay for non-clothing. But fees are only one part of the picture — reach and item fit often matter more than a few percent.

Audience: Who Is Actually Buying

  • eBay: the widest demographic in the UK and the highest brand awareness for second-hand buying — strongest for branded, vintage, collectable and higher-value items
  • Vinted: enormous user base focused on everyday and mid-range fashion, children's clothing and casualwear
  • Depop: a young audience (around 90% under 26), ideal for streetwear, vintage and Y2K

Best Item Types by Platform

Choose Vinted for...

Everyday and mid-range fashion, high-street brands, children's clothing, and fast-moving casualwear. Zero fees and a huge buyer base make it the default for most clothing.

Choose eBay for...

Branded and premium clothing, vintage, trainers over £100 (Authenticity Guarantee), electronics, collectables and anything where buyer protection and reach justify the fees.

Choose Depop for...

Streetwear, Y2K, genuine vintage and fashion-forward pieces aimed at a younger buyer who shops by aesthetic rather than by brand search.

Ease of Use

Vinted is the fastest and simplest to list on — built mobile-first for casual sellers. Depop is similarly quick but rewards strong styling and curation. eBay is the most powerful but also the most involved, with more listing fields and a steeper learning curve. For pure speed of listing, Vinted wins.

The real answer: use all three

Most successful UK resellers do not choose one platform — they cross-list. The same item that sits unsold on Vinted may sell in two days on eBay or Depop, because its buyer was simply on a different platform. Listing everywhere (and delisting promptly when something sells) consistently lifts sales volume by 30–50%.

Quick Verdict

  • Starting out with general clothing? Begin on Vinted — easiest and zero fees
  • Selling branded, vintage or higher-value items? Prioritise eBay
  • Selling streetwear or Y2K to a young audience? Lead with Depop
  • Serious about scaling? Cross-list across all three and track everything centrally
Resell Vault

Running stock across three platforms gets messy fast. Resell Vault gives you one place to track inventory, fees and profit across Vinted, eBay and Depop — so you always know what is listed where and what is actually making money.

The Bottom Line

There is no single best platform — Vinted, eBay and Depop each win for different stock and audiences. Start where your inventory fits best, but understand that the ceiling for a serious reselling business comes from using all three together. Match the item to the platform, cross-list your higher-margin stock, and let your sales data guide where you put your energy.